For an market that can trace its roots to medieval occasions, insurance struggles with a stodgy image and is battling to appear current to clients. The insurance industry has created the jump to the Online and agents are easily acquiring on board the social media movement, such as Twitter, the hottest web-site of the moment. Twitter's reputation is gaining due to the fact it does not take a lot of time or funds to get started experiencing the positive aspects of an achieved Twitter user. Twitter gives insurance agents a way to stay in touch with persons from your community and to share information and facts that reduces danger and increases awareness of their need to have for proper coverage.
However, a common concern I hear from clients is a be concerned they will not have adequate to say. They don't want to turn into the stereotype individual on Twitter who Tweets infrequently or about mundane events like a trip to the supermarket. And they absolutely don't see the value of these communications.
If you are a community-based insurance broker, trust me, you have one thing to Tweet about! Employ any of these 12 insurance Tweet topics to get your agency began and visible, specifically among the younger segment.
1. Link to the news of the most recent natural disaster
two. ReTweet from FEMA
three. Link to the news of the latest massive private judgment
four. Announce a community event
five. Use Twitpic to share a customer's harm (with permission of course)
6. Link to a current stormy climate warning
7. Announce a new product or a change in service
8. Offer you a coverage review special or a seasonal coverage review
9. Post assistance for updating household inventories
ten. Support neighborhood initially responders - link to their web page or give a donation link
11. ReTweet a post from carrier's blog or Twitter account
12. Thank certain Twitter followers for their help
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