For an business that can trace its roots to medieval times, insurance struggles with a stodgy image and is battling to appear current to consumers. The insurance market has produced the jump to the Online and agents are speedily getting on board the social media movement, including Twitter, the hottest web page of the moment. Twitter's recognition is gaining considering it does not take a lot of time or revenue to start experiencing the benefits of an accomplished Twitter user. Twitter offers insurance agents a way to remain in touch with people today from your community and to share data that reduces risk and increases awareness of their need for correct coverage.
However, a frequent concern I hear from clients is a be concerned they will not have adequate to say. They don't want to turn into the stereotype person on Twitter who Tweets infrequently or about mundane events like a trip to the supermarket. And they surely do not see the value of these communications.
If you are a community-based insurance broker, trust me, you have some thing to Tweet about! Employ any of these 12 insurance Tweet topics to get your agency began and visible, in particular amongst the younger segment.
1. Link to the news of the most recent natural disaster
2. ReTweet from FEMA
3. Link to the news of the latest huge personal judgment
four. Announce a community occasion
5. Use Twitpic to share a customer's damage (with permission of course)
6. Link to a current stormy weather warning
7. Announce a new product or a modify in service
8. Offer you a coverage assessment special or a seasonal coverage review
9. Post tips for updating household inventories
ten. Support nearby initially responders - link to their web site or give a donation link
11. ReTweet a post from carrier's blog or Twitter account
12. Thank particular Twitter followers for their support
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